About Brickolage

Built by athletes. Written by a coach. Stacked around you.

Brickolage exists because training apps handed you a programme and forgot you were the one running it. So athletes ended up injured, under-fuelled, burnt out. There had to be a better way to build an athlete — slowly, brick by brick.

"The plan should serve the body. Not the other way around."
Jack Levent, Founder
The story

The plan only knew the calendar. It didn't know the body.

Training apps got something right. They put structured coaching in front of runners and triathletes who couldn't have afforded an actual coach. That access mattered.

The trouble was, they could prescribe the training — they couldn't see who was doing it. So athletes got hurt. They hit a wall with no obvious next thing to try.

You've only got one body. So we should nourish it, and shape the training around it.

Those apps couldn't do that. They only knew the calendar. They didn't know today's HRV had dropped. They didn't know about the dodgy night's sleep, the niggle in the left calf, the under-fuelled day before, the heat, the stress, the day the body's just off. So when any of that was in play, the schedule kept asking for the same effort it had asked for yesterday. And the body, eventually, broke.

Push past what your body can absorb today and you don't end up further forward. You end up in a rubbish position with the goal further away than when you started. You feel awful and you didn't even achieve the thing you were aiming at. That's not training. That's just damage with a calendar attached.

"Make the body work for the training, or make the training work for the body. That's the whole game."
The bricks

Three rules. One stack. Every day.

These aren't aspirations. They're the rules the engine follows when it decides what today's brick should look like.

Body first, always

Every reading, every modification, every fuelling cue answers to your body before your calendar. The plan should never be the thing that breaks you. We'd rather pull a session than push you into a rubbish position.

The work moves. The goal stays.

When today's session doesn't fit, today shifts. Threshold goes to Thursday. The race is still on the calendar. Both moves are training. Neither is failure.

Coach-written. Body-personalised.

Dan Geisler writes every session. The engine adapts those sessions to you — readiness, fuelling, niggles, race goal. Nothing about your plan is generated from a prompt.

The team

Two people. One philosophy.

Brickolage is small. That's the point. The voice in the app is the voice of the people building it.

JL

Jack Levent

Founder · Building Brickolage

DG

Dan Geisler

Co-founder · Head Coach, Club Coaction

How it works

Coach-written. Adapted by the engine. Reviewed constantly.

Every session in the Brickolage library is coach-written. Every adaptation rule is signed off before it ships. Each morning, the engine takes that coaching and personalises it to you, with the reasoning shown in plain English. The app sounds like a coach because a coach wrote the words. And the rules don't sit still — Dan reviews them as the engine reports back from real athletes.

What's next

Where Brickolage is heading.

Now: building

The engine and the library

The session library Dan is filling out. The wearable integrations that feed the engine. The body-listening logic that decides tomorrow's session.

Next: beta

First athletes in

A small group joins from the waitlist. We watch the engine learn each athlete's thresholds. Real feedback shapes the launch build. Beta opens when the engine is ready end-to-end — that may land before the public launch date.

Public launch

The Running Show

Targeting January 30–31, 2027 at The Running Show. iOS and Android. First four weeks free.

Sound like the way you'd want to train?

Join the waitlist. We'll start stacking when you're ready.

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4 weeks free at launch, then £14.99/month.